Recently, we flew to Montreal to drive the 2019 GMC Sierra Elevation and its all-new turbocharged 2.7-liter L3B I4 engine as well as the new GMC Canyon Elevation. Somewhere along the line, we started to wonder where that Elevation name comes from, so we spoke with GMC to get a better understanding of the inspiration behind the GMC Elevation name.
“Our inspiration really came from Denali. Since Denali is our top-trim level, and we see Elevation as the gateway to the GMC brand, we felt it was fitting to have a distinct connection between entry-level models and top-shelf models at GMC,” Mark Alger, National Marketing Manager at GMC Canada, told us. “It’s all about mountains, climbing, adventure, the outdoors. That’s what Elevation means to us, this connection with Denali.”
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Caledon, ONT. — How hot is the Elevation appearance package on the 2019 GMC Sierra and Canyon pickups? Hot enough for one enterprising individual to steal one as several trucks were being offloaded from a transporter in Brampton, Ont., last week for a GMC media event to promote the Elevation series.
With the help of GM’s OnStar, however, the Elevation Canyon was tracked across the city and its ignition disabled, allowing event organizers, with the help of police, to “steal back” their truck that was full of computers and phones for the event — gear that was still inside when organizers and police got to it. Imagine the thief’s surprise when he or she came outside and found the truck gone. No word on whether anyone has been arrested yet.
To be sure, the Sierra looks great in Elevation trim, killing off the chrome and adding just enough features to make the Elevation stand out in the current crowd of pickups. With its 20-inch black wheels, smart black grille and LED lighting all around, the truck looks positively hot (pardon the pun), especially in all-black or contrasting red and black. Elevation Sierras, sitting above the base and SLE models, also get a premium cloth interior and “Prograde” trailering aide. These trucks are meant to appeal to a younger audience, and they seem to be doing so: The average age of an Elevation buyer, according to GMC, is 38, whereas the average Canadian truck buyer is 52. See? Black wheels matter. But so does price.
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The Elevation hits a sweet spot of features and price, with looks and value that appeal to a younger generation Caledon, ONT. – How hot is the Elevation appearance package on the 2019 GMC Sierra and Canyon pickups?
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We recently had the opportunity to test drive two new GMC products, the midsize Canyon and full-size Sierra pickups. In both cases, the models showcased were Elevation editions, versions that are gaining in prominence in the company’s product line – and nowhere more so than in Canada.