If you picture rhythmic, life-size anthropomorphic hamsters, it is (let’s hope) because of Kia’s catchy marketing effort for the Soul subcompact crossover. We won’t judge you if it isn’t. Perhaps the Soul is familiar because one recently whisked you away from a bar after being summoned by a ride-hailing app. Or maybe you or someone you know owns one; Kia has sold more than a million of the toaster-shaped things since 2009.
Instantly recognizable and increasingly ubiquitous, the Kia Soul is almost iconic. Kia thinks it is iconic, hence why its 2020 redesign is as careful an evolution as, say, the latest Porsche 911’s. The Kia is still affordable (prices start at $18,485), and its seating remains tall and chairlike, as in an SUV. The slab-sided, boxy profile and snub nose are unmistakable, and some additional funkiness is provided by taillights that now practically encircle the back window and a scowling face that resembles a Star Wars stormtrooper helmet.
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The 2020 Kia Soul Boxes Out the Competition
From Car and Driver This review has been updated with test results for both the standard 2.0-liter engine and the turbocharged 1.6-liter GT-Line model. If you picture rhythmic, life-size anthropomorphic hamsters, it is (let’s hope) because of Kia’s catchy marketing effort for the Soul subcompact crossover. We won’t judge you if it isn’t.
Review: 2020 Kia Soul GT-Line Turbo
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2020 Kia Soul Review – Range Rover Style on a Budget
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https://www.kia.ca/vehicles/soul/overview