Acura is the luxury vehicle division of Japanese automaker Honda.The brand was launched in the United States and Canada in the mid 1980s. Initially marketing luxury, performance, and high-performance vehicles, Acura have branched into many other genres of vehicles. Acura holds the distinction of being the first Japanese automotive luxury brand. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
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Acura. 1,164,954 likes · 4,607 talking about this. The next-gen Integra. Build yours.
The official Acura home on YouTube
Everyone auto maker has its own shtick. BMW was once known for perfect steering. Jaguar designed beautiful cars that were far less expensive than they looked. And Honda made its name with small, jewel-like engines that performed like much larger ones.
Honda’s premium brand makes cars and SUVs, but, alas, no more sports cars. The legendary NSX comes to the end of the road. Acura will also be joining the push for electrification with the upcoming ZDX Type S. Despite its upscale mission, many Acuras struggle to compete with those from rival brands.
Acura News and Reviews at Autotrader
The 2022 Acura MDX Type S finally delivers full-throttle performance capabilities to the popular premium SUV. Where the A-Spec was mostly window-dressing – this is the real deal. Here’s our review of a great idea that came late – which is better than never.
Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait. The company has also previously sold cars in China, Hong Kong, Russia, and Ukraine.