Acura is the luxury vehicle division of Japanese automaker Honda.The brand was launched in the United States and Canada in the mid 1980s. Initially marketing luxury, performance, and high-performance vehicles, Acura have branched into many other genres of vehicles. Acura holds the distinction of being the first Japanese automotive luxury brand. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
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Everyone auto maker has its own shtick. BMW was once known for perfect steering. Jaguar designed beautiful cars that were far less expensive than they looked. And Honda made its name with small, jewel-like engines that performed like much larger ones.
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Acura () is the luxury vehicle marque of Japanese automaker Honda. The brand was launched in the United States and Canada in 27 March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia) and Kuwait in 2015, and is also sold in Ukraine.