Jaguar Land Rover pumps millions in the electric car frenzy
Electric cars are expensive and impractical. It can be perceived as fatal for every brand except the brands which were expensive and impractical all the way in their history. One of it is luxurious Jaguar. The owner of the car have traditionally been somewhat tolerant with the off the cliff cost and fuel consumption. So it fits well into the business logic to try to catch the electric car frenzy.
Jaguar Land Rover invests hundreds of millions of pounds in the production of electric and hybrid cars in the UK. The car manufacturer wants to make an electrical version of all models.
There were already plans to make an electric version of the iconic E-type. And in Castle Bromwich, a suburb of Birmingham, the originally British brand now wants to produce the first electric Jaguar XJ.
Earlier this year, the Indian subsidiary Tata Motors already announced the establishment of a battery assembly line in the UK.
According to the manufacturer, the investment also provides security for thousands of jobs. That is very welcome at a time when the British car industry is suffering from Brexit worries.
While announcing plans to build a “range” of electrified vehicles at its Castle Bromwich, UK plant, Jaguar confirmed that the first new EV to roll off the line there will be an all-electric version of its flaship sedan, the XJ.
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