A few interesting stats here for New & Used vehicle purchasers alike.
Loyalty to the brand is way up, with those with the same vehicle for 3 years, showing higher satisfaction than in the past.
It appears that Korean Manufacturers Hyundai/Kia are still doing very well at listening to drivers concerns, only to be overtaken by the Luxury Brand Korean manufacturer – Genesis.
DETROIT – South Korea’s three major auto brands lead one of the auto industry’s most closely watched gauges of automotive quality, gaining even more momentum compared to last year. Hyundai, Kia and luxury brand Genesis hold the top three spots in the J.D. Power 2018 U.S. Initial Quality Study, revealed Wednesday.
MoneyWatch South Korea is making news again — but this time it’s not for being at the center of a potential major shift in geopolitics. However, it is for something that many Americans do pay a lot of attention to: the annual J.D. Power Initial Quality Study that was released today.